ICORIA 2023

The 21st International Conference on Research in Advertising (ICORIA) 2023 was held in Bordeaux (France) from June 29th – July 1st.

ICORIA 2023 detailed program (updated June 27)
ICORIA 2023 general program
Information about the ICORIA doctoral colloquium 2023
Information about and application for Writer's Workshop on Crafting Industry Relevant Research

Instructions for presenters and chairs

For presentations, a laptop PC will be set up in each room. Please bring your PowerPoint presentation on a USB key. Your presentation should last between 10 to 15 minutes maximum, to allow time for questions and answers.

For chairmen, you are the guardians of the smooth running of the sessions. You’ll be responsible for ensuring that papers are presented for the right length of time, and that questions are properly handled.

Registration

Registration for ICORIA 2023 is now closed!
(Reduced early bird fee was available until May 22)

** Registration requires payment by credit card. If the payment needs to be done by bank transfer, please contact Mohad CHAABI amchaabi@omneseducation.com

Bordeaux, France hosts EAA’s 21st annual conference

The 21st International Conference on Research in Advertising (ICORIA) 2023 will be held (again) in Bordeaux (France). The 2021 edition was unfortunately held 100% online and we want to meet you in real life in 2023. Listed as a “World Heritage Site” by UNESCO, Bordeaux has been awarded the European Best Destination (2015) and the 2nd city in the world one should visit according to the New York Times (2016). Formerly known as the Sleeping Beauty, Bordeaux has completed its transformation: beyond vineyards and beaches, we invite you to attend the conference and discover the city and its surroundings.

In the spirit of the French music duo Daft Punk, “Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability” is the conference topic. How to manage mass-communication and personalized messages, how to overcome the temptation of instant gratification vs long term benefit, how to deal with current and future trends, how to perform between one-minute buzz and authenticity, etc. are different issues that should find an answer thanks to research in advertising and communication. We invite you to feed the debate and have a taste of France.

The venue INSEEC Grand Ecole is located a few minutes from the city center. All hotels and venues will be within walkable distance. ICORIA 2023 will start on June 29th with the 9th doctoral colloquium and a welcome reception in the evening. On Friday June 30th and Saturday July 1st researchers will present around 150 papers on advertising and communication related topics. The gala dinner on Friday and the social event on Saturday will provide a great opportunity for networking and collaboration.

Writer’s Workshop on Crafting Industry Relevant Research

The Journal of Advertising Research, International Journal of Advertising, and Journal of Advertising are excited to partner together and with ICORIA to host a first-ever Writer’s Workshop on Crafting Industry Relevant Research during the afternoon of June 29th, 2023.

For more information and application go to: ICORIA 2023: Writer’s Workshop on Crafting Industry Relevant Research