Prague, Czech Republic hosts EAA’s 20th annual conference

The 20th International Conference on Research in Advertising (ICORIA) will be held in Prague, one of the loveliest cities in the world. Its unique atmosphere stems from the consonance of the old and the new, the aged wisdom and the fresh innovations.

On Prague’s streets, one may encounter both, separately or in sometimes inspiring, sometimes disturbing dynamics. We believe this is the right place to meet after a year hiatus due to the Covid-19 pandemic and jointly re-consider the shapes and formats of current advertising. The organising committee encourages all those devoted to questioning the present and envisioning the future of advertising and marketing communication to meet in the streets where the history of Europe had been shaped and re-written and to commonly discuss the conference theme "Frontiers of Advertising: Re-considering Its Shapes and Forms".


ICORIA 2022 is set to take place at the Prague University of Economics and Business in the very heart of the city. Papers on topics related to the demarcation of advertising and marketing communication will be presented during the two days of the conference held from June 23rd 2022 to June 25th 2022 on the university campus.

Call for papers

This year’s conference redirects the focus from the content and meaning of the marketing message to its form, i.e. its format and shape since the ubiquitous technological developments blur the so far accepted contours of advertisement. As such, marketing communication takes on a new resemblance that deserves our attention. The topic of the 20th ICORIA is “Frontiers of Advertising: Re-considering Its Shapes and Forms” and we invite you to feed the debate on this topic with your remarks.


Conference chair & Organizing committee

The conference chair manager:

Organizing committee: