Welcome to the EAA

The European Advertising Academy aims to promote, disseminate and stimulate high quality research in the field of advertising and its applications, and to provide a professional association to academics and practitioners. more...

Winners of the EAA Research Grant 2020

To support researchers to conduct innovative, excellent research into advertising, the European Advertising Academy (EAA) provides a yearly EAA Research Grant. Despite the cancelation of ICORIA this year, we were happy to receive eight submissions to the first issue of the EAA Research Grant.

All submissions were evaluated by the EAA Research Grant jury, which consisted of four EAA board members: Martin Eisend, Enrique Bigne, Martin Waiguny, and Sophie Boerman (chair).

The submissions were evaluated on the research quality and relevance, feasibility of the project, and fit with EAA. All submissions addressed relevant and interesting topics (such as user-generated content, advertising in the time of a pandemic, disinformation in ads, and ambiguous claims on comparison platforms) and were of high quality. In the end, small details made the difference. Read More…

ICORIA 2020 postponed

With our deepest regrets, the EAA board together with the conference organizers have decided to CANCEL ICORIA 2020 and to postpone it to June 2021, when we hope to welcome you in much safer circumstances.

This has been a very difficult decision for us to make, but the health and safety of our attendees and their families, colleagues, and students are of the utmost priority to us.

Many thanks for your understanding and your ongoing dedication to the success of each year’s ICORIA. Stay safe and healthy.

Alexandra Vignolles, Conference Chair Martin Eisend, EAA President

The EAA

The EAA was initiated by Flemming Hansen (Copenhagen Business School) and founded by him, Sandra Diehl (Institute for Marketing, Klagenfurt), Robert Heath (School of Management, Bath), Gorm Kunoe (Norwegian School of Management), Peter Neijens (The Amsterdam School of Communications Research), and Ralf Terlutter (Institute for Marketing, Klagenfurt). A short overview of the history of EAA and ICORIA is provided here.

Objective of the EAA

The objective of the association is to provide a professional association to academics and practitioners interested in advertising and its applications that will promote, disseminate and stimulate high quality research in the field.

The association particularly serves as a meeting and communication forum for its members. It offers a network for the exchange of knowledge on an international level and constitute a framework allowing for a better dissemination of information on research and teaching.

The association also aims at the development of relations with all other professional and research-oriented associations which are active in the field, as well as with European or international committees and authorities concerned with political decision making, active in this field.