Welcome to the EAA

The European Advertising Academy aims to promote, disseminate and stimulate high quality research in the field of advertising and its applications, and to provide a professional association to academics and practitioners. more...

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Hotels and Accommodation in Zagreb

The 12th International Conference on Research in Advertising will take place on the campus of the Zagreb School of Economics and Management, situated in a green, residential area of Zagreb, close to the city center, and well-connected by public transport. Delegates should book their own accommodation. With the abundance of various types of accommodation available in Zagreb, we are confident that everyone will be able to find something to match their tastes, needs, and budget.

To facilitate this process, the organizing committee has arranged special rates with some recommended hotels. We ask you to make your reservation directly with the hotel by e-mail as soon as possible. Unfortunately, online bookings cannot be considered for the special rates. Please identify yourself as an ICORIA participant and make your reservation by using the reservation code “ICORIA 2013” to benefit from the special rates for conference participants. For the list and booking details of those, as well as other popular Zagreb hotels see below.

More information...

Let's Talk to Ivana BuĊĦljeta Banks

Chair of ICORIA 2013 in Zagreb Dear Professor Banks, for the first time in the history of the conference, ICORIA 2013 will be held in Eastern Europe. The EAA community is excited and is looking forward to the conference and... Read more...

The EAA

The EAA was initiated by Flemming Hansen (Copenhagen Business School) and founded by him, Sandra Diehl (Institute for Marketing, Klagenfurt), Robert Heath (School of Management, Bath), Gorm Kunoe (Norwegian School of Management), Peter Neijens (The Amsterdam School of Communications Research), and Ralf Terlutter (Institute for Marketing, Klagenfurt). A short overview of the history of EAA and ICORIA is provided here.

Objective of the EAA

The objective of the association is to provide a professional association to academics and practitioners interested in advertising and its applications that will promote, disseminate and stimulate high quality research in the field.

The association particularly serves as a meeting and communication forum for its members. It offers a network for the exchange of knowledge on an international level and constitute a framework allowing for a better dissemination of information on research and teaching.

The association also aims at the development of relations with all other professional and research-oriented associations which are active in the field, as well as with European or international committees and authorities concerned with political decision making, active in this field.