The ICORIA 2015 London was a great success. Thank you to everyone who attended the conference, and the Chair, Professor George Christodoulides at the Birkbeck University of London and his organizing team. The ICORIA 2016 will be held in the European Green Capital 2016, Ljubljana, Slovenia, during June 30 – July 2, 2016. The conference will be chaired by Professor Vesna Žabkar at the University of Ljubljana. We look forward to seeing all of you again there.
On 2-4 July 2015, over 150 researchers from around the world, gathered to attend the 14th International Conference on Research in Advertising, held at Birkbeck, University of London, chaired by Professor George Christodoulides.
The conference theme ‘Bridging the Gap’ aimed to embody the closer need for collaboration between advertising academia and practice. Over 130 papers were presented over the course of two days on the topics of advertising, branding, social media, online marketing, and new technologies.
The EAA was initiated by Flemming Hansen (Copenhagen Business School) and founded by him, Sandra Diehl (Institute for Marketing, Klagenfurt), Robert Heath (School of Management, Bath), Gorm Kunoe (Norwegian School of Management), Peter Neijens (The Amsterdam School of Communications Research), and Ralf Terlutter (Institute for Marketing, Klagenfurt). A short overview of the history of EAA and ICORIA is provided here.
Objective of the EAA
The objective of the association is to provide a professional association to academics and practitioners interested in advertising and its applications that will promote, disseminate and stimulate high quality research in the field.
The association particularly serves as a meeting and communication forum for its members. It offers a network for the exchange of knowledge on an international level and constitute a framework allowing for a better dissemination of information on research and teaching.
The association also aims at the development of relations with all other professional and research-oriented associations which are active in the field, as well as with European or international committees and authorities concerned with political decision making, active in this field.