Welcome to the EAA

The European Advertising Academy aims to promote, disseminate and stimulate high quality research in the field of advertising and its applications, and to provide a professional association to academics and practitioners. more...

Letter from the conference chair

I am excited that this year the ICORIA is coming to the European Green Capital 2016 – Ljubljana, Slovenia. Slovenia, and its capital Ljubljana, is a part of a charming old world Europe, a gem between the Alps and the Adriatic Sea, which synthesizes old and new, tradition and innovation, human architecture and unspoiled nature. It is a story to be discovered, a place rich in culture, history, food, scenery and natural wonders.

Vesna Zabkar

For more than 20 years the best creative minds of New Europe and beyond have gathered in Slovenia for an international advertising festival Golden Drum where creativity at its best is celebrated. With this tradition in mind, we are delighted to be the hosts of the ICORIA conference on research in advertising.

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ICORIA 2016 Doctoral Colloquium

The aim of the ICORIA Doctoral Colloquium is to provide PhD students with professional skills needed for their academic career. The colloquium gives PhD students the opportunity to learn from the insights and experiences of senior scholars in their field of study. Furthermore, PhD students will meet peers from different countries and start (or continue) building an international network that will be valuable throughout their academic career.

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The EAA was initiated by Flemming Hansen (Copenhagen Business School) and founded by him, Sandra Diehl (Institute for Marketing, Klagenfurt), Robert Heath (School of Management, Bath), Gorm Kunoe (Norwegian School of Management), Peter Neijens (The Amsterdam School of Communications Research), and Ralf Terlutter (Institute for Marketing, Klagenfurt). A short overview of the history of EAA and ICORIA is provided here.

Objective of the EAA

The objective of the association is to provide a professional association to academics and practitioners interested in advertising and its applications that will promote, disseminate and stimulate high quality research in the field.

The association particularly serves as a meeting and communication forum for its members. It offers a network for the exchange of knowledge on an international level and constitute a framework allowing for a better dissemination of information on research and teaching.

The association also aims at the development of relations with all other professional and research-oriented associations which are active in the field, as well as with European or international committees and authorities concerned with political decision making, active in this field.