News
Conference program, hotel and travel information
The preliminary program for the 11th ICORIA is now available for download. Travel and hotel information are also to be retrieved as pdf-files.
Conference Fees
The conference fee for registration before May 20, 2012 is SEK 3 000 (appr. €320)* which includes admission to all sessions, lunch and refreshments on both days, the welcome reception, the conference dinner, the conference proceedings, a boat sightseeing and the €25 annual membership fee of the European Advertising Academy.
ICORIA 2012
The 11th International Conference on Research in Advertising (ICORIA) will be held on June 28-30, 2012 in Stockholm, the capital of Scandinavia. Around 100 papers on topics related to advertising and brand communications will be presented during the two days of the conference. The overall theme of the conference will be “The changing roles of advertising”. More information.
Updates
AAA 2012 Conference dates
The 2012 Annual Conference will be held at the Myrtle Beach Marriott Resort and Spa (March 15-18, 2012). Room rate: $111 plus 11% tax. Check the AAA website at www.aaasite.org for further information.
The EAA
The EAA was initiated by Flemming Hansen (Copenhagen Business School) and founded by him, Sandra Diehl (Institute for Marketing, Klagenfurt), Robert Heath (School of Management, Bath), Gorm Kunoe (Norwegian School of Management), Peter Neijens (The Amsterdam School of Communications Research), and Ralf Terlutter (Institute for Marketing, Klagenfurt). A short overview of the history of EAA and ICORIA is provided here.
Objective of the EAA
The objective of the association is to provide a professional association to academics and practitioners interested in advertising and its applications that will promote, disseminate and stimulate high quality research in the field.
The association particularly serves as a meeting and communication forum for its members. It offers a network for the exchange of knowledge on an international level and constitute a framework allowing for a better dissemination of information on research and teaching.
The association also aims at the development of relations with all other professional and research-oriented associations which are active in the field, as well as with European or international committees and authorities concerned with political decision making, active in this field.